Floristry Career Change Course

Monday 20th April - Friday 25th April 2020


Floristry is hard graft, probably the hardest job I’ve ever done, but it has also given me everything I could possibly need; it’s creative, varied and fulfilling and gives me freedom to work from home and call the shots in business.

This is the course that I wish existed when I started. It’s intensive and hands on, it will inspire you to change your career path and equip you with all the skills you need.

By the end of the week, you’ll be ready to launch your own wedding flower business - you’ll walk away with a business plan, a portfolio of professionally photographed work and the confidence to take on your first wedding.

You’ll develop your style and learn important techniques from me Roberta, The Good Florist as well as meet a handful of creative folk, who I work closely with in the industry, including stylists and growers.

I will teach you many different floral designs including:

  • A natural asymmetric bridal bouquet

  • Flower crown, hair flowers & buttonholes

  • Table compote

  • Foliage garlands

  • Large scale foam free design, such as an archway or meadow feature

  • Pew ends, chair backs & cake flowers

You’ll spend two days working on your business development and cover the following topics:

  • Branding

  • Business terms and boundaries

  • Social media

  • Sourcing & sustainability

  • Ordering

  • Pricing

The course also includes a morning at a local flower farm where we’ll discuss sourcing British flowers and year round sourcing options.

You’ll also get to experience collaborating on a styled shoot with a professional photographer and stylist, and walk away with a portfolio of work.

The group is limited to six students, to ensure you have maximum support from us. Some days we’ll work together on larger scale designs, and other sessions will be spent working on individual portfolios.

Cost: £1,600 which includes all materials, delicious artisanal lunch and all refreshments. You are welcome to take all your own floral arrangements home with you.

Deposit required: £450

To book or enquire, please contact me.

Further information

About your teachers

I’m Roberta, The Good Florist and I’ve been working as a wedding florist since 2012 and have worked on over 100 weddings. My style is very much inspired by the natural world, so expect a strong sense of seasonality and natural design. Paying particular attention to detail, texture and colour, the emphasis will be creating work using the best locally grown and foraged materials.

Other members of my team will be on hand to assist me. We are working wedding florists, so our knowledge is bang up to date. We’ll be there to help you avoid the many common mistakes and I have a very open approach to sharing information and encouraging others.

I have handpicked the best photographer I know, John Hersey from Holes in the World to shoot your work and help visually inspire you. He has an eye like know other and he breathes meaning into his photographs.

Working as a florist can be isolating, and we’ll talk about how to surround yourself with supportive people within the industry.

What is the setting like?

The course is based at my farm in Mid Devon which is a beautiful peaceful location between Dartmoor and Exmoor. It’s a tranquil place, ideal for stepping away from our usual commitments and allowing a shift and personal growth. We’ll use the floral studio for all our practical lessons, and for the editorial photoshoots, we’ll find locations around the farm.

How is the week structured?

This week is going to be intense - we’ll cram a lot in and you’ll go home each night with your head spinning. The days will run 10 am - 4.30pm with a stop for lunch and plenty of tea and cake to keep us going. We’ll spend two days working on business development including: planning, marketing, pricing and ordering and three days on practical skills.

Example day (business development):

10am - 12 Visit to flower farm with discussion about seasonality and sourcing British flowers
12-12.45pm Lunch
12.45 - 3pm Discussion about finding suppliers, sustainability & a mock bridal consultations
3pm Tea break
3.15-4.30pm Quote writing,ordering and step by step event logistics
4.30 Finish

Example day (practical skills):

10am -11am Welcome, introductions, motivation and inspiration
11am -12.30 Bridal bouquets
12.30-1.15 Lunch
1.15-3.00 Wiring techniques: flower crowns, hair flowers & buttonholes
3.00-3.15 Tea break
3.15-4.30 Photo shoot
4.30 Finish

Is five days the right length?

I’ve chosen to make this course 5 days, because it’s aimed at people who may not have weeks or months to spare. When I started my floristry business, I was working full time and had a young son, so I had to be decisive and focused in the way I approached learning.

There are longer and more leisurely ways of learning to become a florist, but I plan to instil confidence in you from the get go and set you on your way, armed with the necessary skills.

Every wedding and every client is different, so you’ll never stop learning. That is the beauty of the job we do. We may not touch on every single aspect of floral design, for example we won’t be making any sympathy arrangements, but in my humble opinion, once you’re adept to using your scissors, it’s an adaptable skill.

I don’t have any floristry experience

When I decided to become a florist, I had worked for many years as a gardener so always had a love of plants, but I hadn’t ever done any floristry. I knew I wanted to start my own business, but knew I needed to develop my knowledge of cut flowers and understand the logistics of wedding work. This course is great for beginners, but I do expect you to be ready to throw yourself in at the deep end.

I do have some floristry experience

If you’re already working with flowers, get in touch about whether this course is for you. It may be that you’ve already started, but feel unsure about pricing or marketing and want to develop your portfolio and confidence. I would hope this course will expand your knowledge and help you build on what you’re already doing, but do get in touch if you are hesitant.

Can I pay in instalments?

Of course. I understand this is a big investment. You can break it down into three payments if that helps. Get in contact and we’ll work something out that’s doable for you.

Where can I stay?

If you are travelling from out of the area, I have a list of places nearby that you can book to stay in. Let me know if you would like this information.

Is there any follow up support?

Finding your people within the floral community is key, so we’ll create a supportive What’s App (or other) group to help share information and keep momentum going after the course finishes. I will also support you to find a day’s work experience with a like minded florist in your area, so you can further your experience.

If you have any other questions or queries, please do get in touch. A full information pack will be send to each participant.

We’ll inspire you, push you and support you to help you make it in your dream job.